NFL

Ahead of the 2024 election, many Latinos didn’t feel their vote mattered. The NFL was in a position to lend its wide-reaching platform to reinforce the importance of participation in the election process and prepare people for election day.   

It launched the VOTA campaign, featuring Dave Canales, currently the League's only Latino head coach, serving as a rallying figure who could speak directly to Latino fans, inspiring civic engagement through voting.  

The campaign distributed bilingual content across broadcast, digital, social media, and in-stadium activations, leveraging the NFL's extensive reach to maximize impact.